Social Media
Chancellor’s Summit on Adult Education — Social Media Campaign
Planned and developed a multi-post LinkedIn campaign to promote CCCS’s annual Chancellor’s Summit on Adult Education. Built a content calendar and designed more than ten post variations highlighting registration, keynote speakers, event details, calls for proposals, and audience value. Delivered cohesive visuals and messaging to build awareness, drive attendance, and elevate the profile of adult education initiatives across Colorado.
Grange Insurance — Social Media Strategy & Creative
Served as strategist and content planner for Grange Insurance’s social media calendar, developing post themes that supported employee engagement, customer education, and brand storytelling. Created concepts and visuals for recurring topics including safety tips, holiday and heritage month recognition, leadership spotlights, community features, and member appreciation content.
CCCS Chancellor Transition — Announcement Campaign
Designed and produced a coordinated set of announcement graphics supporting CCCS leadership transitions, including the retirement of the Chancellor, the interim appointment, and the finalist selection. Developed platform-specific creative sized for web and social channels and built accompanying announcement pages on the CCCS website. Played a key role in delivering a timely, consistent rollout across multiple audiences and communication touchpoints.
Short Videos
Career Advance Colorado — Laura’s Story (30 seconds)
Partnered with Rocky Mountain PBS to produce a short profile spotlighting a Career Advance Colorado participant and the impact of tuition-free training. Supported segment strategy, messaging, and story framing, and provided on-site coordination and media coaching during filming to ensure an authentic and compelling final cut.
CCCS 2025–2030 Strategic Plan — All of Us Can. Together We Will. (30 seconds)
Produced a short promotional video to introduce CCCS’s 2025–2030 Strategic Plan, contributing to script development, storyboard planning, and b-roll selection. Oversaw voiceover casting and direction and provided final creative approval on the edit. The video garnered over 114,000 views across CCCS digital channels, helping build statewide awareness of the strategic plan launch.
Campaign Reports
Colorado Skills Institute — Campaign Overview
Summarized launch campaign performance for the Colorado Skills Institute, which placed eight ads across six digital channels targeting adult learners and business audiences. The campaign generated more than 4.47 million total impressions, driving meaningful awareness for a new statewide initiative and early web traffic for the recently launched CSI site. Platform performance was benchmarked against higher-education norms, highlighting Meta and LinkedIn as strong cost-efficient drivers of engagement and identifying next-step opportunities to continue building momentum.
Career Advance Colorado — Campaign Report
Comprehensive campaign report summarizing the statewide launch of Career Advance Colorado. Synthesized digital performance, paid and earned media, outreach efforts, and partner engagement into a clear narrative for leadership and stakeholders. Highlighted impact metrics including 55,800+ landing page views, 34,000+ unique visitors, and an estimated 44 million earned media impressions.
CCCS 2025–2030 Strategic Plan — Campaign Overview
Developed a comprehensive media and messaging overview for the launch of the CCCS 2025–2030 Strategic Plan, outlining a $120,000 campaign budget and cross-channel tactics spanning paid social, sponsored content, radio underwriting, digital ads, and TV segments. Synthesized audience targets, message pillars, flight schedules, and talent coordination into a single briefing document to guide leadership decision-making and campaign rollout.
Colorado Community College System — Year-End Digital Performance Report
Compiled year-end insights for CCCS marketing and communications, analyzing blog performance, social media engagement, and web traffic trends across all digital channels. Summarized top content drivers, audience behavior, acquisition sources, and SEO health to help leadership understand impact and identify opportunities for continued growth.
Social Media & Campaigns
Organic + paid campaigns, content calendars, short videos, and engagement growth metrics.
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